1. Purpose of This Cookie Policy
This Cookie Policy explains in detail how cookies and similar technologies are used on this website and how users can manage their preferences.
The use of cookies on this website is intended to support basic functionality, security, analytics, and advertising measurement, in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Cookie Policy should be read together with our Privacy Policy, which provides further information about how personal data is processed.
2. Definition of Cookies and Similar Technologies
Cookies are small text files that are stored on a user’s device (computer, mobile phone, tablet) when visiting a website. Cookies enable a website to recognise a device and store limited information about interactions or preferences.
In addition to cookies, similar technologies may be used, such as:
-
Pixels
-
Tags
-
Scripts
-
Local storage identifiers
For simplicity, all such technologies are referred to as “cookies” in this policy.
3. Types of Cookies
Cookies used on this website may be categorised as follows:
3.1 Session Cookies
These cookies are temporary and are deleted when the user closes their browser.
3.2 Persistent Cookies
These cookies remain on the user’s device for a defined period or until manually deleted.
3.3 First-Party Cookies
Cookies placed directly by this website.
3.4 Third-Party Cookies
Cookies placed by external service providers whose technologies are integrated into the website.
4. Why Cookies Are Used on This Website
Cookies are used strictly for the following purposes:
-
Ensuring the website functions correctly
-
Maintaining security and preventing misuse
-
Understanding how users interact with the website on an aggregated level
-
Measuring the effectiveness of advertising campaigns
-
Supporting compliance with legal and regulatory requirements
Cookies are not used to:
-
Operate gambling services
-
Create user accounts
-
Accept wagers or payments
-
Provide personalised gambling recommendations
5. Categories of Cookies Used
5.1 Strictly Necessary Cookies
These cookies are essential for the operation and security of the website and cannot be disabled through the cookie preference system.
They are used to:
-
Enable core website functionality
-
Maintain security and stability
-
Ensure proper loading and navigation
Without these cookies, the website may not function as intended.
5.2 Analytics and Performance Cookies
Analytics cookies collect information about how visitors use the website. This information is processed in an aggregated and statistical manner.
Data collected may include:
-
Pages visited
-
Time spent on pages
-
General location (country-level)
-
Browser type and device category
Analytics cookies help us understand overall website usage and improve structure, clarity, and performance.
Where technically possible, IP addresses are anonymised or truncated.
5.3 Advertising and Measurement Cookies
Advertising and measurement cookies are used to:
-
Measure how users arrive at the website
-
Attribute visits to advertising campaigns
-
Produce aggregated reporting on ad performance
These cookies are not used to identify individuals directly and are not used to encourage or facilitate gambling participation.
6. Use of Third-Party Advertising Technologies
This website may use third-party advertising and measurement technologies provided by established platforms. These technologies may set cookies or use similar identifiers.
6.1 Microsoft Advertising (Bing Ads)
Microsoft Advertising technologies may be used to:
-
Measure ad impressions and clicks
-
Track conversions in an aggregated manner
-
Support reporting and attribution
Microsoft may collect information such as:
-
IP address
-
Device identifiers
-
Browser information
Data processing is governed by Microsoft’s own privacy policies and data protection practices.
6.2 Google Ads and Google Analytics
Google technologies may be used to:
-
Analyse website traffic patterns
-
Measure advertising effectiveness
-
Support aggregated analytics and reporting
Google may process data such as:
-
IP addresses
-
Device and browser information
-
Interaction data
Where applicable, IP anonymisation settings may be applied. Data processing by Google is subject to Google’s privacy policies.
6.3 Meta Ads (Facebook and Instagram)
Meta technologies may be used to:
-
Measure interactions with advertisements
-
Support aggregated reporting and attribution
-
Understand general traffic sources
Meta processes data in accordance with its own privacy and data protection policies.
6.4 Other Third-Party Technologies
Additional third-party cookies may be used by service providers assisting with:
-
Website hosting
-
Security and fraud prevention
-
Performance monitoring
All third-party providers are required to process data in accordance with applicable data protection laws.
7. Legal Basis for the Use of Cookies
Cookies are used based on the following legal grounds:
-
Consent, where required for non-essential cookies
-
Legitimate interests, such as maintaining website functionality and security
-
Legal obligations, where applicable
Users may withdraw consent for non-essential cookies at any time.
8. Cookie Consent and Preference Management
Where required by law, users are presented with a cookie consent mechanism upon visiting the website.
Users may:
-
Accept or reject non-essential cookies
-
Update preferences at any time
-
Withdraw consent through the cookie settings interface or browser settings
Changes to cookie preferences take effect as soon as possible.
9. Managing Cookies Through Browser Settings
Most web browsers allow users to manage cookies through their settings.
Users can typically:
-
View cookies stored on their device
-
Delete existing cookies
-
Block cookies from specific websites
-
Block all cookies
Please note that blocking certain cookies may affect website functionality.
10. International Data Transfers
Some third-party cookie providers may process data outside the United Kingdom or the European Economic Area.
Where international transfers occur, appropriate safeguards are applied, such as:
-
Adequacy decisions
-
Standard contractual clauses
-
Other lawful transfer mechanisms
11. Data Retention
Cookie-related data is retained only for as long as necessary to fulfil the purposes described in this policy or as required by applicable law.
Retention periods vary depending on the type of cookie and the service provider involved.
12. Relationship to Gambling Services
This website does not use cookies to:
-
Facilitate gambling activity
-
Track gambling behaviour
-
Provide personalised gambling content
All gambling activity takes place on external websites operated independently by third parties.
13. Updates to This Cookie Policy
This Cookie Policy may be updated periodically to reflect changes in:
-
Legal requirements
-
Technologies used
-
Website practices
The most current version will always be available on this page.
14. Contact Information
If you have questions about this Cookie Policy or the use of cookies on this website, please contact us.
Last updated: December 17, 2025